15 years · 10,000+ Entrepreneurs

The Frameworks

Most business advice is tactics wearing a costume.

A tactic works in one business, in one market, at one moment. Then the moment passes and nobody can explain why it stopped working.

Frameworks are different. They hold up because they describe how the thing works underneath.

These five have survived 15 years and 10,000+ Entrepreneurs. I still use every one of them, every week, with real businesses.

The Five

Three interlocking ringsA charcoal ring, a gold ring and a red ring drift together until all three overlap, with the shared centre glowing.

The ROI Method

Relevancy, Omnipresence, Intimacy. How marketing and sales work. Most businesses have one of the three and wonder why growth feels so hard.

The ROI Method
Audience dots sorting into three lanesSmall dots drift from a scattered crowd into three horizontal lanes: a wide charcoal lane, a narrower gold lane, and a thin red lane.

The 3 Lane Method

Sidewalk, Slow Lane, Fast Lane. Every person in front of your marketing sits in one of them. One message can't serve all three.

The 3 Lane Method
A roof beam resting on six pillarsSix columns hold up a single beam. One column is fainter than the others.MarketingSalesOperationsDeliveryFinanceMindset

The 6 Pillars

Marketing, Sales, Operations, Delivery, Finance, Mindset. The six things every online business stands on. The one showing the symptom is rarely the one with the problem.

The 6 Pillars
The four levels as a spectrumFour circles sit side by side across one line, in red, charcoal, gold and sage. A flowing line weaves through all four with arrowheads at both ends, showing movement in either direction rather than a ladder.ReactiveWillfulIntellectualIntuitive

The Levels of Consciousness

Reactive, Willful, Intellectual, Intuitive. The level you operate from decides which strategies will even work for you.

The Levels of Consciousness
A grid of 77 agentsSeventy-seven small dots arranged in seven columns and eleven rows. Most are gold, a few are charcoal and red, and they light up one after another to show agents coming online.

Scaling Agents

AI agents installed into a business to do real work. 77 of them, built on everything above.

Scaling Agents

Where to Start

Pick by what's broken.

Marketing feels like shouting into a void...start with the ROI Method.You're posting constantly and nobody buys...start with the 3 Lane Method.Growth stalled and you can't name why...start with the 6 Pillars.You keep hitting the same ceiling in different businesses...start with the Levels of Consciousness.You're doing work a machine should be doing...start with Scaling Agents.